For a second straight week, Budweiser has earned the distinction of being the primary subject of my blog. More specifically, the recent remodeling of their cans (or should I say aluminum bottles?) to a design with heavy emphasis on the color red. Budweiser has always been a brand defined by recognizable symbols and slogans. They are also one of the few beer companies that comes to mind that uses red prominently in their branding. So it should come as no surprise that Budweiser would design a can that can stand out from the rest and become a symbol of the company.
While most beer companies try to convey refreshment and happiness on their packaging through the use of colors like blue and white, Budweiser decided to make a complete 180 and go with a can that is vibrantly red. The result is a can that stands out easily from the others. To reinforce the new design as the new symbol of the company, the Facebook and Twitter pages for the company have been highly active in sharing photos of the new can. Each page has also been themed to further reinforce the color in a way that makes people associate it with the company. Red text, backgrounds, and profile pictures are abundant and pop out to viewers.
In addition to the prominent use of red, Budweiser has simultaneously launched an advertising campaign against drunk driving featuring man's best friend. It's a touching commercial and really helps put the company in a positive light to go along with the release of the newly designed can.
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