Red, White, and Brew: Budweiser's "Made in America" Campaign

When thinking about the best selling beers in America, you would be hard pressed to find someone who wouldn't guess that Budweiser isn't at the top of the list. Those people would be right, too. Anheuser-Busch, the company that makes Budweiser, holds 47.6% of beer shares to retailers in the United States. It has long been a staple of American beers, and as such has remained unsurprisingly consistent with its packaging.

Also unsurprising is the fact that the marketers for the most successful beer brand in the United States realize that occasionally offering limited edition can designs can lead to increased sales. That is the exact thinking behind the "Made in America" marketing campaign for Budweiser. After several years of introducing the limited time only American flag design on Budweiser cans, the company has decided to take it one step further and jump into the digital age of marketing.

The concept behind the campaign is to capitalize on the sense of patriotism that builds up in the summer months following Memorial Day. While the cans donning the stars and stripes have always been a favorite, a new social media campaign was added to help connect with consumers. In addition to the Budweiser Facebook and Twitter pages, it includes a new Facebook page titled "Made in America" along with the Twitter tag #MadeInAmerica. The purpose of these social media moves is to promote a concert tour that is sponsored by Budweiser and travels across the United States convincing people to show their patriotism by purchasing Budweiser. It's a clever ploy by the company, and based on sales, it clearly works.