As fall jumps into full swing and the temperature starts to drop, a noticeable change takes place with the beer labels that stock the shelves in stores. Unlike most changes that I've discussed concerning beer labels, this change is more than exclusively aesthetic. Fall, especially the month of October, is a favorite time for numerous beer companies to release some of their specialty beer options. One of the more noticeable companies to participate in this trend is Blue Moon Brewing Company out of Colorado.
Blue Moon is usually considered one of the better beers that is sold on a large scale. The company also isn't a novice when it comes to limited edition beers. It seems to have a seasonal beer for basically every season to go along with its traditional 'Belgian White' ale. For the fall season, this beer is the 'Harvest Pumpkin' ale. The beer features an assortment of fall colors with an emphasis on orange. The picture on the label is also edited to feature a pumpkin patch at night illuminated by a large, blue moon.
To go along with the seasonal special, Blue Moon takes to social media in an effort to promote the beer and get people excited about its availability. Since the seasonal beers have been a tradition for many years, the company doesn't need to do as much to get the attention of customers. Instead, there are a few promotional posts on each of the company's social media platforms. From there, the customers who are familiar with the beer will promote it for Blue Moon, spreading word of mouth to more people and reinforcing how great it is. By building a loyal customer base, Blue Moon basically has social media marketing done for the company by those customers.
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